Monday, September 27, 2010

Monday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
Buick has several pans on the stove to promote vehicles like the new Regal and Lacrosse to culinary aficionados. While the efforts include experiential marketing tours and partnerships with publishers, Buick is also hoping to put mileage on the Lacrosse as sole sponsor of "Project Food Blog," a contest by culinary social-media network Foodbuzz intended to engage food bloggers around the world. ...Read the whole story >>
by Sarah Mahoney
"A recession is not only an economic event," Pam Danziger, president of Unity Marketing and lead researcher, writes in the report, "it is also a cultural one. When affluent consumers believe that a recession is on and might continue for a year or more, they are far more likely to take steps to curtail unnecessary spending." ...Read the whole story >>
by Tanya Irwin
Pet parents can enter the "Scare Your Way into a PetSmart Commercial" contest on PetSmart's Facebook Fan Page by uploading photos of their pets decked out in their Halloween best. PetSmart will accept entries through Oct. 27 and 10 finalists will be selected by a combination of public voting and input from a panel of PetSmart experts. ...Read the whole story >>
by Karlene Lukovitz
The Children's Food and Beverage Advertising Initiative announced that, because most participants now have policies stating that they will not advertise to children under age six, the Better Business Bureau will begin monitoring and reporting on compliance with those policies as of next year. To date, participants have reformulated or created at least 100 products to meet their standards, and at least 30 products that already met nutrition standards were further enhanced, according to BBB. ...Read the whole story >>
by Karl Greenberg
The latest CMO Council study, "Doing Away With Foul Play," on marketers' thoughts on brand-protection and intellectual property risks around sports found that marketers realize they are lagging in the race to stay ahead of counterfeiters, ambushers, and others using digital platforms to steal their brands. ...Read the whole story >>

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