Tuesday, September 28, 2010

Tuesday Night Marketing News from Mediapost

Click and read, as usual:

Financial Services
by Karl Greenberg
"Brand awareness has gone from 11% to 91% in fewer than four years. The commercials worked so well, but people were laughing so much they didn't know what Aflac was about." So, the company developed "You don't know Quack," a guerrilla campaign with cryptic billboards the company left up for 15 or 20 days. "Ultimately, we put a duck up there and finally the Aflac name." ...Read the whole story >>
Packaged Goods
by Sarah Mahoney
"It is going to be very difficult to get consumers to switch to cold-water washing," Jacquelyn A. Ottman tells Marketing Daily. "We are obsessed with cleanliness, and P&G is the company that got us to believe we wanted laundry that was whiter than white, and that you need hot water to get things really clean." ...Read the whole story >>
by Tanya Irwin
Disney Parks guests will star in TV spots as part of the "Let the Memories Begin" campaign. For the first time in its 55-year history, Disney Parks is featuring the home videos and snapshots of real guests in TV spots, print ads, online and in other marketing efforts. The campaign kicks off with a TV commercial created from videos posted online in social media forums. ...Read the whole story >>
by Aaron Baar
"There's a lot of change going on with the ways consumers interact with each other and with products," Kris Narayanan, vice president of digital marketing at Samsung Electronics America, tells Marketing Daily. "This Web site is a culmination of a rigorous process of identifying what drives consumer interaction and experience." ...Read the whole story >>
by Karlene Lukovitz
"When a company touts scientific research in its advertising, the research must squarely support the claims made," said David Vladeck, director of the FTC's Bureau of Consumer Protection. "Contrary to POM Wonderful's advertising, the available scientific information does not prove that POM Juice or POMx effectively treat or prevent these illnesses." ...Read the whole story >>
by Karl Greenberg
Instead of using a real steering wheel, the two -- who were playing the new Microsoft Kinect-powered game -- controlled their vehicles with body movements. The game was a demonstration not only of natural user interface (NUI), which uses movements and touch instead of keys and wants to navigate digital media, but of how the companies are partnering to launch Chevrolet's Volt electric car, which goes on sale in November. ...Read the whole story >>

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