Warming Up an Ice Cold Prospect

RainToday.com's Erica Stritch:

How to Turn Cold Prospects into New Clients

by Erica Stritch

There’s a distinct difference between those prospects who contact you to learn more about your services (we’ll call these inbound leads) and those prospects whom you contact and secure a meeting with to talk about your services (we’ll call these outbound leads).
When it’s an inbound lead, the prospect comes to you because they have a [...]

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