10 Ways to Support Your Best Customers

Every company is in the service industry, right? Expert pointers for how to best perform for your best accounts.

By Inc. Staff |

Even if you're not in the customer service business, there's one clear way to please your customers: act like serving them is your first priority. We've compiled tips from expert interviews and articles that have appeared in Inc. and on Inc.com to find the most poignant pointers for pleasing your most valuable customers.

7. Don't fear the online tools.

Your website is usually the customer's first exposure to your company, so your homepage should be personal and user-friendly. Include staff bios or embed a Twitter feed to build an intimate relationship with your customer, and consider other social media. Think of Facebook and Twitter as listening posts. People love to chat about their recent purchases and experiences, so why not tune in? But, she cautions, be mindful that those conversations may not represent the majority and should be put into context. "If you have a large group of people on Twitter talking about their problem with pairing their headset to their phones, you want to be able to grab those Tweets and route them to the appropriate person in your company so the customer can get the answer they need directly from the source," says Sean Whiteley, vice president of product marketing for Salesforce.com, a San Francisco, California-based CRM provider. Read more.

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