Social Media Marketing Experts

Uh, there are none.

Not really.

There are lots of people who have become good at it, but expert? That's probably stretching it.

This article from BasicMarketingIdeas.com explains:

Do Marketers Understand Social Media Content?

Marketers and Content

Just about every social media article that you pick up highlights the importance of "content". To illustrate the author's point, the article will highlight a case study or two. But, what have any of us really learned?

Most, if not all, case studies, feature a company that devised a way to take their innovative idea and original content, package it in a compelling, unexpected way, and use it to drive traffic (and hopefully) sales. But that's far too simple, and it doesn't begin to capture the true nature of the challenges in creating social media content that makes an impact.

Social Media Content is Something New

Social media content is a new hybrid of Web communication that is a varying mix of ad copy, compressed magazine editorial, sharp graphic design, and (many times, not always) a technological, value-added assist such as a new app (Burger King's drop a friend, etc.), or online service such as a "tracker" (celebs, diets, fishing), videos or other digital add-on. After you've created your new, social media entry; you take what you've developed, and pitch it to Facebook, Twitter and all the rest, in some "viral" promotion.

But, wait, there's more:

Think for a moment of the balance of skills that it takes to create the kind of social media profile that gets noticed: marketer, copywriter, graphic designer, market research, product designer, programmer, digital producer, and SEO maven - each of these skills applied in new, still-evolving ways.

If you think that you can simply develop social media content by showcasing your writing ability, industry knowledge and personal authority and gain social media traffic - may I ask you to consider 50 million unread, yet thoughtful, blogs? Blogs, remember them?

No Social Media Classes - Yet

I doubt that there are many college course books that have more than a few paragraphs on the subject. Case studies? If I could summarize what I've learned from reading all the case studies that I've seen to date, it's simply this:

Start with a brilliant idea or insight, then follow through with attention-demanding execution, and make it all seem so very, very easy.

Got it.

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