About a week ago, I was traveling for a couple hours with my future son-in-law and he was driving his Honda hybrid, which I find sort of weird when I first get in, because the gas engine shuts off when we sit at red lights and I'm used to the purr of the engine.
After awhile I got used to it, just like we'll get used to all electric cars as described in the first story...
Automotive
by Karl Greenberg The electric car is coming, but are consumers and the power infrastructure rolling out the welcome mat? Lawrence Burns, former VP of research and development at General Motors, one of the panelists, said "range anxiety" is probably the greatest barrier to consumer acceptance of electric cars, something Chevy is hoping to ameliorate with its vehicle. ...Read the whole story >>
Retail
by Sarah Mahoney
Levi's -- arguably the most "like"-able denim brand ever -- is introducing new Facebook plugins, betting that its fans will use the personalized social shopping experience to spread the passion. ...Read the whole story >>
Packaged Goods
by Tanya Irwin Frontline Plus flea prevention appeals to pet owners' primal instincts in wanting to protect their pets against pests. One portion of the "entertainment" section of the new Web site, www.Completekiller.com, has the headline "Flea Killah." Consumers are invited to upload a photo of themselves and "take killing into their own hands." ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Gillette is supporting the launch of its Gillette Fusion ProGlide shaver with sponsorship of the NASCAR Sprint Cup Series race at Pocono Raceway on June 6. Marketing activities will focus on its "Young Guns" NASCAR marketing platform. The program, which started in 2003, features a roster of young drivers. Currently the list comprises Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Joey Logano. ...Read the whole story >>
Telecom
by Aaron Baar Any sort of recurring promotion needs something new to keep it going. Now in its fourth year, LG's Texting Championship is adding a Facebook component that brings the competition to the social networking world. ...Read the whole story >>
Research
by Karlene Lukovitz
For food and beverage companies, a gap between Americans' attitudes and actual consumption behavior/taste preferences continues to be the biggest challenge on the reduced-sodium front. ...Read the whole story >>
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