After reading the first story, I wonder, "Can Gordon dunk while going around turn 3?"
Food
by Karlene Lukovitz Kraft is pushing the pedal to the mat to maximize consumer and retailer benefits from its NASCAR sponsorships -- most recently via a sweepstakes to win a trip to a NASCAR race. The sponsorships have proven to be "extremely meaningful" platforms that enable Ritz and Oreo to connect both with both passionate and more casual NASCAR fans, says Kraft's Michael Tilley. ...Read the whole story >>
Entertainment
by Aaron Baar
Already a presence in Boston, CitySide is looking to create a national footprint, first through acquisitions in major markets (such as New York and Florida), McCarthy says. As the company looks to grow, it has also embarked on a national television advertising campaign. The 30-second ad began airing this week on cable networks. ...Read the whole story >>
Automotive
by Karl Greenberg Kia's buy will be across some 45 digital publications in business, men's lifestyle, news, sports and technology verticals. The ads are rolling out in March and April 2010 digital issues of magazines like "Car and Driver" and "Esquire." Readers will see the ads either by being subscribers to Zinio.com or the online versions of the magazines or by using Zinio's iPhone application. ...Read the whole story >>
Hospitality
by Sarah Mahoney
Setting up shop on Amazon "makes a lot of sense for a company like Westin, as the line between hospitality and retail is blurring," says Eric Best, CEO of Mercent, whose firm develops software for retailers to use on such sites. "This offers Westin customers a way to connect after a particular hotel visit, and gives the brand a recurring opportunity to interact with a client." ...Read the whole story >>
Sports
by Karl Greenberg The retail space-within-a-space will look like a basketball court. The spaces will also have images of NBA players, and each shop will have a dedicated local-team area. The chain will have season NBA-themed fashion collections starting with Adidas' "White/White" collection starting this spring. ...Read the whole story >>
Research
by Mark Walsh
Amazon.com is the top-performing brand in the U.S. based on two key branding criteria -- trust and recommendations, according to a new study by market research firm Millward Brown. Trailing closely behind Amazon were FedEx, Downey, Huggies and Tide. The only other Internet-only brand in the top 10 was WebMD, at No. 8. ...Read the whole story >>
VTech Taps Ogilvy For PR Duties
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