Friday, February 26, 2010

Friday Night Marketing News from Mediapost

Click and read, you know how it works...

by David Goetzl
Starz won't order a third season of "Crash," the TV drama. The decision comes as the pay-TV operator is trying to add original series to its traditional movie line-up. Parent company Liberty said it had a strong fourth quarter and ended 2009 slightly ahead. ...Read the whole story
by Wayne Friedman
Cablevision Systems Corp.'s cable networks showed a big 20% gain in advertising revenue in the fourth quarter of 2009. The chief reason was more pricey advertising commercial time sold at its AMC channel, which features top shows "Mad Men" and "Breaking Bad." ...Read the whole story
by David Goetzl
Univision's TV segment posted growth in 2009's October-December period as revenues were up 7% to $420 million. Univision has high expectations for this year's second and third quarters, due to its coverage of the World Cup. ...Read the whole story
by Erik Sass
In a first for digital magazines, Zinio's new Publisher Advertising Network is executing its first network advertising campaign, with ads for carmaker Kia Motors America's new 2011 Sorento CUV appearing in multiple magazines from different publishers. ...Read the whole story
by Wayne Friedman
Nielsen says ratings for the Olympics are indexing the highest among older viewers -- 82% more than the total viewership average of the Olympics. The same trends are seen in prime time. ...Read the whole story
by David Goetzl
ESPN promises to launch a 3D network in time to carry World Cup games this summer. The company said it will use a Florida facility for 3D research going forward. ...Read the whole story

Sphere: Related Content

No comments: