Guess my neighbors Hummer will become a collectors item....
Automotive
by Karl Greenberg Hummer was set to be sold off to Sichuan Tengzhong Heavy Industrial Machinery, but General Motors on Wednesday said that won't be happening. Like its Pontiac and Saturn brands, Hummer is going away. Ironically, the GM marque gets the highest scores for a mass-market brand in the latest J.D. Power & Associates Consumer Service Index. ...Read the whole story >>
Research
by Aaron Baar
The rise of smartphones will likely mean an increase in mobile strategies, even among the older demographics for whom the phone is primarily a voice communications device, says Bill Tancer. "We're starting to be more and more amenable to marketing that comes through our phone. Just as in the social network world, we'll begin to see that cross age groups and demographics." ...Read the whole story >>
Restaurants
by Karlene Lukovitz In short, Del Taco's goals of harnessing social/traditional media integration to cost-effectively increase exposure and interaction with customers and prospects, particularly in newer markets, are being realized to a degree even the QSR had not anticipated. ...Read the whole story >>
Research
by Sarah Mahoney
In a test for Best Western, council member Sandra Zoratti reports, "revenue gained 30%, the number of nights stayed gained 34%, and the ROI on the project was 278%. There was even a green advantage, since we got rid of some of the more static inserts -- it generated a 40% savings on paper costs." ...Read the whole story >>
Beverages
by Karl Greenberg Snapple underwrites the show as part of its media buy and partnership with Yahoo, per the latter's Erika Nardini, who says the show was built on the insight that Yahoo audiences enjoy recap programming. "We know they are also passionate sports fans, and there's a comedic angle [in sports programming] we saw as underserved." ...Read the whole story >>
Quiznos Launches 'Greener' Packaging
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