Wednesday, September 09, 2009

Wednesday Night Marketing News from Mediapost

NASCAR, Sweet Stuff and more:

by Karl Greenberg
Jim Brown, director of communications at Honeywell Consumer Products Group, says, "Where in recent years folks might just add wiper fluid or change the air filter, they are now tackling more difficult tasks, just as generations before them used to do." Sixty-one percent of those doing their own maintenance are topping off or changing the antifreeze, 54% are now changing the oil filter, and nearly a third (32%) report changing their spark plugs. ... Read the whole story > >
by Sarah Mahoney
Sharpie plans to make fashion design something of a performance art, and will have designer Betsey Johnson whip up a breast cancer-inspired t-shirt during Mercedes-Benz Fashion Week. The brand will open a Sharpie DIY Lounge during the shows and invite attendees to decorate plain white apparel and accessories. ... Read the whole story > >
by Karl Greenberg
The new ad effort puts Stewart in ads for BK's Whopper sandwich. But it is also a meta-commentary on the phenomenon of product endorsement deals of the kind BK has signed with Stewart. One spot opens on a shot of the "Tony Stewart School of Endorsements" shingle outside a quaint office. Inside, Stewart holds forth in his NASCAR suit, giving advice to a classroom of athletes and B-listers. ... Read the whole story > >
Financial Services
by Tanya Irwin
Harris Bank is extending its "We're here to help" campaign with four new 30-second TV spots, print, digital and outdoor advertising. The campaign, which will run throughout Chicago, Milwaukee and Indianapolis illustrates the ways that Harris offers "unexpected help" and introduces new situations in which Harris provides help through much-appreciated, unexpected guidance. ... Read the whole story > >
by Aaron Baar
"What we're playing off of is the social media phenomenon like the couple who filmed their wedding entry [that was a YouTube hit over the summer], coupled with an actual contest," LG's Demetra Kavadeles says. Entrants will be encouraged to post links to their videos on social networking sites to drum up votes, and the winner will get $50,000. ... Read the whole story > >
by Karlene Lukovitz
U.S. sales of zero-calorie sweeteners derived from the stevia plant are bound to surge over the next few years as Coca-Cola, PepsiCo and other marketers use them in a growing number of products. However, price and availability, as well as taste, will play critical roles in determining the degree of use, consumer adoption and ultimate market share, points out a new report from Rabobank. ... Read the whole story > >

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