Tuesday, September 08, 2009

Tuesday Night Marketing News from Mediapost

Another way to eat fruit:

by Karlene Lukovitz
Increasing marketing investment to drive sales of Del Monte's core brands and higher-margin businesses is a key component of the company's accelerated growth plan. CEO Rick Wolford said that "very encouraging" results from last fiscal's increased investment supported the wisdom of increasing the marketing budget for the current year. ... Read the whole story > >
by Karl Greenberg
Carolyn Crafts, Cars.com's VP of marketing, says the company's TV buy is across the sports network. "We have a comprehensive buy on ESPN and will have some online presence on a numbers of different sites. We will have multiple spots in each Saturday afternoon game, including on screen scoreboard and billboard branding." ... Read the whole story > >
by Tanya Irwin
Seventeen-year-old actress and singer Jennette McCurdy is the celebrity behind the retailer's "Be a Schoolebrity" back-to-school sweepstakes. McCurdy will surprise the grand-prize winner at school and then accompany him or her on the ultimate Kmart shopping spree. ... Read the whole story > >
by Karl Greenberg
IBM's "Commuter Pain" survey finds the decision to drive less over the weekend will have a major economic impact, as the reported destinations of these cancelled driving trips are: 25% recreation, 25% shopping, 16% entertainment, 9% eating out, 8% work, and 6% vacation. ... Read the whole story > >
by Sarah Mahoney
When market researcher Mintel released its list of leading consumer prognostication late last year, it knew that financial worries would drag consumers' emotions down for much of the year, and put the spotlight on trading down and switching brands. But now that its data from the first six months of the year is available, the company has taken another look at its forecast. ... Read the whole story > >

Sphere: Related Content

No comments: