Thursday, September 10, 2009

Thursday Night Marketing News from Mediapost

Click on the headlines to read more:

by Karlene Lukovitz
Billed as "the first-ever cereal designed specifically to help fuel wins," Fuel's positioning aims to tap into the lucrative, fast-growing "functional" foods area, using star athletes to seal the appeal to men. General Mills developed three formulations of the cereal with the help of sports nutritionist Dr. John Ivy and five athletes. ... Read the whole story > >
by Karl Greenberg
A Facebook application, "You Speak Green," promotes its Fusion Hybrid sedan. It shows a growing-vine graphic that is similar to one on the Fusion's instrument panel that grows when one's driving is most efficient. The one on Facebook grows when someone adds a comment. ... Read the whole story > >
by Aaron Baar
Looking to ape the fantastical look of its new animated movie "9," Focus Features is employing a new tactic: glow-in-the dark newspaper rack cards to draw attention to the film. The effort targets La Opinion, Los Angeles' largest Hispanic newspaper, to draw a Latino audience. ... Read the whole story > >
by Sarah Mahoney
Marketing Daily catches up with Liz Haesler, Best Buy's VP of Home Life and Trend, to explain exactly how the consumer-electronics giant is wooing women -- both inside and out. ... Read the whole story > >
by Tanya Irwin
This is mostly a digital word-of-mouth program, via New York-based 360i, which taps into existing Facebook fans, says Glaceau's Eric Berniker. "But, we will be promoting the Vitaminwater flavor generator campaign through online advertising -- mostly on Facebook where our passionate fans already exist." ... Read the whole story > >
by Karl Greenberg
The car's radar pings are visible as circles emanating in concentric rings; infrared becomes visible and the car becomes transparent to show electric circuitry. Voiceover says: "Radar to help watch for the unforeseeable; infrared to help protect; satellites to help guide; electricity to adjust how powerfully or efficiently you drive. Someday we'll all drive like this." ... Read the whole story > >

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