Friday, September 11, 2009

Friday Night Marketing News from Mediapost

Christmas Predictions & more:

by Sarah Mahoney
About the fast-approaching holiday season, Mike Duke says this will be "a late Christmas. There will be deferred spending. The customer will use every bit of intelligence, comparison shop, do lots of research on the Internet." Duke addressed the Goldman Sachs Sixteenth Annual Global Retail Conference in New York on Thursday. ... Read the whole story > >
Financial Services
by Tanya Irwin
The digitally centered campaign focuses on how Visa Business helps small business owners manage their finances better than using checks. The campaign includes five businesspeople telling their story via video at Other media include digital advertising banners, national network radio and trade print advertising. ... Read the whole story > >
by Aaron Baar
According to Compete's quarterly "Smartphone Intelligence" survey, nearly one-third of all smartphone owners are comfortable or very comfortable receiving targeted marketing on their device. Of them, nearly half are receptive to location-based offers at restaurants (or other offers to pursue at their leisure) and 45% would use mobile grocery coupons. ... Read the whole story > >
by Sarah Mahoney
While retailers have been slow to build m-commerce programs, it makes sense for those who serve teens. An estimated 71% of teens now own cellphones and are more likely to use text and browsing functions than are adults. AE, which targets kids 15 to 25, has had an opt-in SMS texting program in place since November. ... Read the whole story > >
by Karl Greenberg
For its Jameson Irish Whiskey, the company will launch its first U.S. TV spot, via TBWA in October. "We are doubling the ad budget," says Paul Duffy, chairman and CEO, Pernod Ricard, U.S. He says the company is also stepping up consumer communications for its Malibu Caribbean rum to extend the recently launched national print, TV and digital efforts. ... Read the whole story > >
by Karlene Lukovitz
According to data from Mintel's Global New Products Database, the number of such products launched globally jumped by 306% between 2005 and 2008, from 71 to 288. In comparison, overall food and beverage launches grew by just 35% during the same time frame. ... Read the whole story > >

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