Clickables from Mediapost:
by Les Luchter The avalanche of news stories and Web chatter referencing "swine flu" has rankled the image-conscious National Pork Board. Several days after assuring consumers that they could not contract "swine influenza" from eating pork, the industry group -- perhaps best known for its "other white meat" image campaign -- declared that the outbreak should now be called by its scientific name, "Flu H1N1." ... Read the whole story > >
by Aaron Baar
With ease of navigation and a simple interface, Apple's iPhone earns top marks for customer satisfaction when it comes to smartphones, according to a new survey by J.D. Power and Associates. With its intuitive touchscreen and easy-to-understand AppStore, the iPhone landed a score of 791 (on a 1,000-point scale) in J.D. Power's Wireless Consumer Smartphone Customer Satisfaction Study. ... Read the whole story > >
by Karl Greenberg Convenience chain 7-Eleven is running one of its biggest motion-picture promotions to date against Warner Brothers' "Terminator Salvation," which hits big screens on May 21. Leading up to the movie's May 21 release, 7-Eleven will promote the movie in its stores, and online, and the brand is also in the movie. ... Read the whole story > >
by Karl Greenberg
So what's a Mexican cerveza brand that markets to Mexican Americans doing promoting a mega fight in Las Vegas featuring a Filipino and an Englishman? Well, it's not so farfetched. The two fighters in question, number-one-ranked Manny "Pac-Man" Pacquiao and World Junior Welterweight champ Ricky "Hit-Man" Hatton, happen to have a fan base that transcends their nationalities. ... Read the whole story > >
by Sarah Mahoney
As the recession grinds on, consumers continue to refine their skinflint ways, making it harder for retailers to keep their attention. But one thing is becoming clearer: Every time shoppers do open their wallets, they gain a little bit more power. ... Read the whole story > >
by Sarah Mahoney
ScottsMiracle-Gro is hoping that the recession will keep more Americans in their backyard this summer, and is launching its first TV ad for wild birdseed. ... Read the whole story > >
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