Cars, Teens, & Donuts:
Automotive
by Karl Greenberg "The objective is not to survive but to develop a plan to win," says CEO Fritz Henderson. "I'm not focused on size and bigness; our job is to be basically lean, flexible and successful. We will have plenty of scale; the key is on converting scale to successful business results." ... Read the whole story > >
Retail
by Sarah Mahoney
A bigger surprise, however, is that they're actually spending more on shoes -- a 9% increase, according to the 17th semiannual survey, and 8% more on accessories. In fact, shoes are hot. Piper Jaffray says it is "an indication that the strong footwear cycle, particularly relative to the weakness in apparel, continues for the youth demographic." ... Read the whole story > >
Food
by Karlene Lukovitz The program aims to encourage parents and children to enjoy reading together, as well as get great books into kids' hands, according to Cheerios Marketing Manager Jeff Hingher. "Cheerios is already the first 'finger food' for many children, so partnering with parents to nurture their children's development through reading is a natural extension of the brand." ... Read the whole story > >
Packaged Goods
by Karl Greenberg
Jon Krevolin, BBDO creative director, says the promotional effort is the wave of the future for the normally staid brand. "Incremental changes [to how Gillette marketing] are happening from the outside, and viral is the way to do that," he says. "This was completely different from how they have done things in past." ... Read the whole story > >
Electronics
by Aaron Baar "We see the fantasy game as an extension of our sponsorship of the corporate tour," Steven Powell, director of Kodak Challenge Program Development, tells Marketing Daily. "We're giving [fans] another way to play out their affection for the spot in a natural way." ... Read the whole story > >
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