From Mediapost:
Trends
by Sarah Mahoney It looks like America's growing willingness to roll up its sleeves and get its hands dirty is due to more than the recession, as marketers like the Clorox Co., Church & Dwight, and SC Johnson continue to roll out products that appeal to the moment's perfect trifecta of values: Cleanliness, thriftiness, and transparency. ... Read the whole story > >
Telecom
by Aaron Baar
Marketers could be primed to take advantage of the space, with things that are not necessarily showy or complicated. Zippo, notes In-Stat's David Chamberlain, has a very simple -- and very popular -- application at Apple's App Store that "doesn't do a thing, except put the name Zippo in people's hands." ... Read the whole story > >
Packaged Goods
by Karl Greenberg The SitOrSquat Web site is designed to help travelers find the cleanest public restrooms wherever they happen to be. "Our goal is to connect Charmin with innovative conversations and solutions as a brand that understands the importance of bringing the best bathroom experience to consumers, even when they're away from home," says Jacques Hagopian, brand manager for Charmin. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
Nicole Dorrler, senior director of marketing at Truth, says the new program with MTV, which runs through May, precedes a new multi-media campaign set for June. "A lot of our strategy here is not just with MTV, it's really to find content relevant to that audience." She says that upcoming efforts include summer partnerships around music and emerging bands. ... Read the whole story > >
Automotive
by Laurie Sullivan HOLLYWOOD, Calif. -- A digital campaign launched by Nissan for its Rogue was so successful that dealerships were seeing waiting lists for the car -- something they hadn't seen in a while, according to the ad agency behind the effort, which discussed it as a case study at Tuesday's OMMA Global Hollywood conference. ... Read the whole story > >
Financial Services
by Les Luchter
Thomas Riehle, managing partner with D.C.-based polling firm RT Strategies, says financial companies must not only do more advertising and PR but also address the issues currently on consumers' minds. "You have a moment when people want to hear from you," he said of the financial firms, but most consumers "are not hearing anything.... The one group of people that has everyone's attention is not using the opportunity." ... Read the whole story > >
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