Thursday, March 26, 2009

Thursday Night Marketing News

From Mediapost:

by Karlene Lukovitz
"We hadn't focused on pursuing a younger age group up to this point, but with more consumers moving to quick-service restaurants to be kinder on their wallets --yet not wanting to sacrifice on the quality of their food --we saw an opportunity," says CEO Jeff Harvey. "A couple of months into this program, we're seeing double the sales we'd projected." ... Read the whole story > >
by Karl Greenberg
"Ford is acutely aware that current economic conditions have had a significant adverse impact on our shareholders, customers, dealers, employees and other stakeholders," the company said in the preliminary proxy. "We do not view these actions as merely symbolic, but as a necessary step in the restructuring of our business in which all our stakeholders have been asked to participate." ... Read the whole story > >
by Aaron Baar
GameFly's strategy was born out of consumer research that gamers hated paying upwards of $50 for a game, only to discover it wasn't what they expected or wanted, says WongDoody's Michael Boychuk. "It was overpowering how much everybody related to this." The company took advantage of consumers' knowledge of how Netflix works. ... Read the whole story > >
by Sarah Mahoney
The drop in fragrance sales, which have been declining slightly for several years, was steepest at 6%. But the NPD Group says the 3% dip in makeup sales is more surprising. Skincare sales were flat, which means "this is the first year each beauty category truly struggled," it reports. ... Read the whole story > >
by Karl Greenberg
Mintel found in its survey that Hispanics are more likely to have profiles on social networking sites than non-Hispanics: 48% of them have one versus 43% of black Americans and 31% of whites. And, per the firm, it is young Hispanic consumers driving the trend. Web-surfing Hispanics 18-34 visit social networking sites 3.6 times a week on average. ... Read the whole story > >

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