From Mediapost:
Automotive
by Karl Greenberg "There are four brands in the marketplace talking Sequence 4A," says Troy Chapman, director of marketing at Quaker State. "It's important because consumers are confused. We are trying to focus our energy on bringing clarity to the situation." The company is inviting its competitors to put up or shut up. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
The chain's strategy also calls for meeting specific cost-cutting goals, building a "customer-first and operationally focused service culture" across the company, accelerating franchise and nontraditional store growth, and enhancing the licensing platform. ... Read the whole story > >
Retail
by Sarah Mahoney There are opportunities for stores to win new customers. "Shoppers are loath to change the way they do things, and even now, are only changing because the economy is forcing them to," says Retail Forward's Frank Badillo. "But they are changing, and any retailer that can step in and say 'I'm the store that can help you do better" will do well." ... Read the whole story > >
Telecom
by Aaron Baar
A high percentage of the phones online were free. "This finding underscores some of the key differences between the online and offline sales channels, thereby giving carriers ... the actionable insights needed to modify their product offerings, messaging, and user experience depending on the channel," says comScore's Brian Jurutka. ... Read the whole story > >
Automotive
by Karl Greenberg BMW began having painters use their cars as canvases in 1975. The company says 16 artists have designed Bimmers, and the cars have been shown at venues like the Louvre in Paris and the Palazzo Grassi in Venice. The display will include video footage of four of the cars: one shows Andy Warhol painting his. ... Read the whole story > >
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