From Mediapost:
Retail
by Sarah Mahoney The move has its detractors. "Sure, accessories are appealing--they take up less space, the margins are higher, you can do more in the way of product differentiation," says a retail consultant. "But look at Coach, and there's--never been a better accessories chain. Even Coach is doing lousy in this economy. It's not that simple." ... Read the whole story > >
Strategy
by Aaron Baar
The pro bono effort uses banner ads from two ongoing interactive efforts--the teen-oriented "Check Yourself" and the parent-aimed "Time to Talk"--reformatted to work on mobile platforms. Once at the mobile WAP sites, parents can sign up to receive their first "talk tip" via text message, and teens can use the Check Yourself site to examine their relationship with drugs and alcohol and share the site with friends via text messaging. ... Read the whole story > >
Automotive
by Karl Greenberg
Subaru will have colorfully wrapped, co-branded Subaru vehicles, local support, and additional events, in six communities. Additionally, all Subaru dealers in the U.S. will be able to partner with ASPCA-recommended local animal welfare organizations to host Subaru Adoption Days, which will take place at Subaru dealerships, an animal shelters, and local parks and malls. ... Read the whole story > >
Automotive
by Karl Greenberg
"The Yankees organization is and virtually always has been the model professional baseball franchise," says an Audi spokesperson. "This relationship helps to increase the Yankees' profile with high-end consumers, while it helps Audi elevate our brand awareness in the key New York market." ... Read the whole story > >
Packaged Goods
by Aaron Baar In addition to its viral nature, the Beggin' Time application will be promoted through online banner ads on Purina Web sites. It will also be featured on the Web sites of CBS Radio stations, which will run examples of the video (think, perhaps, Barack Obama and a Portuguese Water Dog) in streams and pre-rolls, as well as in banner advertising. ... Read the whole story > >
Food
by Karlene Lukovitz
The new products will be supported by online and print ads, outreach to food bloggers and presence on WW's Facebook page, according to WW International licensed foods spokesperson Jenny Doppelt. The themes being used are variations on "sensible deliciousness" and "Stop Dieting, Start Living." ... Read the whole story > >
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2 comments:
Interesting content.
Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.
Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.
There are several types of Print Media that are doing very well because they are operating in their niche and have cash flow that matches their expenses.
Locally we have a monthly Hispanic newspaper that does a much better job than the Hispanic radio station for example.
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