Remember the ad slogan, Ford has a better idea? Looks like that might:
Automotive
by Karl Greenberg Calling Ford's "Fiesta Movement" program a pre-launch is an understatement. The car--a hit in Europe--doesn't show up in U.S. showrooms until a full year from now. And that says a lot about why Ford is giving 100 people the compact Ford Fiesta for six months to drive it around and blog about it: It's as much about getting consumer input about the car as it is getting buzz going about the vehicle. ... Read the whole story > >
Regulation
by Aaron Baar
"One thing we needed to do was humanize the company," Tim Gillingham, a group creative director at Olson, the agency that created the campaign, says of the campaign. "What they do is hard to say in an ad." The new approach, which depicts little humans protecting consumer products, is intended to easily illustrate the company's mission, without getting bogged down in seriousness or jargon. ... Read the whole story > >
Food
by Karlene Lukovitz Sales declines in Ore-Ida frozen potatoes and Smart Ones and Boston Market frozen entrees were partially offset by growth in Heinz Ketchup and Classico pasta sauce, which is benefiting from consumers' emphasis on affordable meals. Frozen entrees are historically vulnerable during recessions because parents focus spending on meals for their children, according to the Heinz executives, and price increases hurt units for both the entrees and Ore-Ida. ... Read the whole story > >
Retail
by Sarah Mahoney
Offering further proof that this is an equal-opportunity recession, high-end retailer Nordstrom, middle-of-the-road Macy's, discounter Target, and big-boxer Home Depot all turned in quarterly results with breathtaking declines in profits. The good news is that Macy's and Nordstrom turned in numbers a bit better than expectations, a hint that savvy stores are holding their own despite a sharp downturn in consumer spending. ... Read the whole story > >
Retail
by Sarah Mahoney Since launching its first Fresh & Easy in November 2007, there have been seismic changes in U.S. food-buying behavior, as more consumers--squeezed by rising food and fuel prices--have switched allegiance to supercenters, intensified their use of coupons and store fliers, and switched to more private-label goods. ... Read the whole story > >
Beverages
by Karl Greenberg
Paul Gatza, director of the Brewers Association, says the majority of share for craft is coming from imports--"particularly where people would, in years past, buy an import for special occasions; but crafts have caught up to and exceeded imports in perception of quality," he says, adding that, while both craft and imports have gained in shelf space, the imports have benefited from distribution rights through U.S. major brewers like MillerCoors and Anheuser-Busch. ... Read the whole story > >
Financial Services
by Wayne Friedman
Mark Burnett's "The Apprentice" got a shot in the arm last season and delivered higher ratings to NBC. The catch--the inclusion of celebrities under the title "Celebrity Apprentice." That's why LifeLock, a company that provides identity theft protection, decided to take the leap and buy in this year, calling the show "a great awareness vehicle." ... Read the whole story > >
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