From Mediapost:
Automotive
by Aaron Baar Using social networking as a way to reach Millennials is a sound strategy, provided that the company is upfront about its relationship with the agents and is willing to let them craft the message as they see fit," says a marketing expert. "I would think if [the agents] have a good experience, it would be quite sticky." ... Read the whole story > >
Research
by Karlene Lukovitz
Metrics challenges tie in with the survey's confirmation that the vast majority of marketers are attempting to analyze data from disparate, largely unintegrated systems. More than half (51%) reported using three to six applications in campaigns, another 23% reported using seven or more, and just 26% use two or fewer. ... Read the whole story > >
Financial Services
by Les Luchter Designed to drive traffic to TrueCredit.com, where consumers can then learn about the importance of credit in today's economy, the ads divert from the industry's usual "more fear-based" approach by "using a little bit more of a lighthearted message to make a serious point," says Lucy Duni, vice president of marketing. ... Read the whole story > >
Retail
by Sarah Mahoney
Losers include convenience stores, as more than a third of shoppers now buy most of their gasoline at alternative outlets, such as supermarkets, supercenters or warehouse clubs, says TNS Retail Forward. Surprisingly, warehouse clubs--a format that has gained in popularity as consumers look to cut costs--are also likely to struggle. ... Read the whole story > >
Telecom
by Wayne Friedman Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one in the telecommunications category. Sprint Nextel became a first-time buyer of the event, making a non-exclusive, on-air media buy on the ABC show. ... Read the whole story > >
Retail
by David Goetzl
JC Penney, one of the largest advertisers in Sunday night's Oscar broadcast, plans to maintain 2008 levels--or percentage of sales--in marketing investment this year. Still, barring a striking turnaround, the spending amount will decrease over the next 12 months, since sales are declining. ... Read the whole story > >
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