Drugs, Doctors & Advertising

20 years ago, I worked with Doctors and Lawyers that wanted to stand out and let people know they were around and wanting to help. There used to be a stigma against professionals advertising, but it was just an excuse. Now 20 years later, here's the results of 2 decades of ads from RBR.com:

A new report from The Media Audit reveals that men spend nearly 18% more on prescription drugs and spend nearly 14% less on physician's services in the typical year, compared to women. According to the report, the average annual expenditure on prescription drugs for men is $2,095 compared to $1,780 for women. Additionally, men spend an average of $994 per year on physicians' services, compared to $1,155 for women.

The same study reveals that adults age 50+ spend 45% more on non-prescription vitamins compared to adults who are between the ages of 18 and 49. According to the report, the average annual expenditure for vitamins for adults fifty and over is $590 compared to $406 for adults between the ages of 18 and 49. Adults fifty and over also out-spend their younger counterparts on both prescription and non-prescription drugs, dental services, and physicians' services.

Data was compiled from The Media Audit's National Consumer Buying Power Report, which is also available in the form of a local report for 88 measured markets. When analyzing data from a local Consumer Buying Power Report, users are able to compare spending habits of different media audiences, thereby using buying power as a means for comparison.

Nationally, consumers who are heavily exposed to outdoor advertising and the Internet spend the most per year on prescription drugs. According to the report, the average annual expenditure among adults heavily exposed to outdoor is $2,085 per year and $2,059 for heavy internet users. Adults who are heavily exposed to direct mail spend $1,860 per year on prescription drugs, the least amount of money per year compared to other media audiences. Newspaper, radio and television audiences fall somewhere in the middle.

Conversely, adults who are heavily exposed to radio and direct mail spend the most money per year on physicians' services. According to the data, the average annual expenditure on physicians' services among heavy radio listeners is $1,095 per year and $1,084 for heavy direct mail users. Adults who are heavily exposed to TV spend $1,051 per year on physicians' services, the least amount compared to other media audiences.

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