Click on your favorite to read more from Mediapost:
by Laurie Sullivan
by Karl Greenberg
Tuesday, September 16, 2008
Tuesday Night Marketing News
FINANCIAL SERVICES
by Karl Greenberg
"They should without a doubt launch a news-generating campaign," says Jack Trout, a Greenwich, Conn.-based marketing consultant. "There has to be some rationale put on the table that explains it, and explains what the future of Merrill Lynch will be as a result." ... Read the whole story > >
FINANCIAL SERVICES
by Aaron Baar
Companies need to assure customers their deposits are safe, while not creating undue nervousness or fears. "It's a tough marketing challenge because as soon as you do that, you create doubts," says one marketing professor. "It's very hard to begin marketing against safety when a lot of the fundamentals are unknown." ... Read the whole story > >
ELECTRONICS
"In general, Best Buy has been known as big, slow and stodgy," says a branding expert. "Creating a link between the two brands in the short term could be positive because it shows they are hooking up with edgy brands." ... Read the whole story > >
FOOD
by Karlene Lukovitz
Ghirardelli sees an opportunity in consumers' current propensity to save by eating at home, yet treat themselves in small ways. It expanded its advertising campaigns significantly last year, and that is continuing this year. ... Read the whole story > >
BEVERAGES
An ad is appearing this month that features two-time NBA All-Star Dwight Howard of the Orlando Magic. The print ad, via Lowe New York, has Howard posing in his uniform as part of the "Body by Milk" campaign. ... Read the whole story > >
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment