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Research
by Karl Greenberg Jez Frampton, global chief executive of Interbrand, says that four of the five companies spotlighted for big shifts upward in the rankings this year versus last are tech companies: Google (from 20 in 2007 No. 10 this year), Apple (from 33 to 24), Nintendo (from 44 to 40), and Amazon.com (62 to 58). ... Read the whole story > >
Technology
by Laurie Sullivan
Bags to Riches has set out to prove that accessories found in a woman's handbag are as important in making a fashion statement as the bag she carries. In this case, the fashion-forward statement comes from packing a Nintendo DS. ... Read the whole story > >
Automotive
by Karl Greenberg
Auto sales adhere more or less to GDP. Bottom line: this will be the worst year since the early 1990s, with sales around 14.2 million units. The industry high-water mark was 2000, when over 17 million new cars and trucks were sold in the U.S. ... Read the whole story > >
Retail
by Sarah Mahoney
In addition to print ads in Walking, the company is counting on social media to get the word out, using forums on its own Web sites, a YouTube channel, and soon, a Facebook page. ... Read the whole story > >
Restaurants
by Karlene Lukovitz "There are a lot of myths out there about McDonald's products, and we wanted to dispel these," says Tara Hayes, program manager. "We will continue to give the moms open, honest access to how the products are made and build on their knowledge going forward." ... Read the whole story > >
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