Clickables:
Retail
by Sarah Mahoney "While the recession in 2001 hurt investors, it didn't affect consumers the way this economy is--there's still of lot of pain from the credit crisis, more people are unable to sell their homes or delinquent on mortgages," says TNS Retail Forward's Frank Badillo. "They're worried about job loss." ... Read the whole story > >
Telecom
by Laurie Sullivan
The latest spots, "Rainbow" and "Yeti," were created by BBDO. Whether finding a pot of gold at the end of a rainbow on a grassy countryside or discovering Yeti in the Arctic, the two ads continue the theme from earlier this year when Bill Kurtis discovered "Amelia" Earhart and the "Fountain of Youth." ... Read the whole story > >
Financial Services
by Aaron Baar
According to J.D. Power and Associates, auto insurance companies on average are successfully signing only 2% of all shoppers. For the most part, the companies lose prospective customers before even offering them a quote, says Jeremy Bowler, senior director of the insurance practice. "It's a good thing the industry has a phenomenal policy retention rate," he says. ... Read the whole story > >
Food
by Nina M. Lentini
In its first online effort to reach dads, the brand is posting ads on fantasy football sites on Yahoo that are designed to tap into the nostalgia nerve by resurrecting former professional football players. ... Read the whole story > >
Automotive
by Karl Greenberg The "BorregoExperience" includes both an exhibition in Los Angeles, Dallas and Phoenix, and a test-drive program in which the company will deliver a Borrego to selected homes in those markets, giving consumers full use of the vehicle for 48 hours. Market research on the test-drivers will be used to expand reach to people unfamiliar with the brand. ... Read the whole story > >
Strategy
by Wayne Friedman
Pressing onward into its fall marketing season, CBS will feature a promotion on dry cleaners' "green" hangers for some of its shows. Starting this month, CBS will promote seven shows with specific clever messages displayed on the hangers. ... Read the whole story > >
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