Walmart and others in the news:
Retail
by Karl Greenberg Spokesperson Melissa O'Brien says this is the first such campaign for the company. "There have been specific items for which we have ads showing their value, but this is different because not only does it continue efforts to tell the larger-value story, but it also tells moms about everyday low prices they can achieve over time." ... Read the whole story > >
Electronics
by Laurie Sullivan
"We want consumers to associate premiere audio quality, along with images, when they think about Vizio," says Jason Wulfsohn, creative director at ONE/x, the agency he co-founded earlier this year to support Vizio, along with media strategist Ben Tiernan and former Chiat/Day managing partner Duffy Humbert. ... Read the whole story > >
Financial Services
by Aaron Baar
According to Mintel, Echo Boomers (those ages 13-30), African-American and Hispanic consumers plan to buy a house within the next five years. While only 23% of the general population intends to buy a house in that time frame, 38% of adults 18-24 and 39% of adults 25-34 said they will. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
"Krispy Kreme's popularity exploded around 2000, but the concept is no longer novel to consumers," research analyst Christopher Shanahan says. "During the growth period, they relied too heavily on their brand equity, which now seems not to have been sufficiently supported by natural consumer demand." ... Read the whole story > >
Retail
by Karl Greenberg The firm predicts the U.S. toy market will recover, generating 8.8% sales growth by 2010. What will drive sales growth? "The biggest impact is from the growing size of the kid population," says research analyst Anita Frazier. ... Read the whole story > >
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