A few quick hits from my email. Click on the underlined words for the full story:
April Sales Down As Consumers Swerve To Avoid SUVs, Trucks
by Karl Greenberg
[Automotive] But, says Edmunds.com's Jesse Toprak, sales of full-sized trucks and body-on-frame SUVs, paradoxically, won't be down as much because they've taken such a huge hit in recent months. "I think the biggest hit for those categories already occurred so it will be more minor drops. Single digits for both," he predicts. - Read the whole story...
Dockers Makes A Play For The Younger, More Viral Crowd
by Sarah Mahoney
[Retail] "Viewers can search and upload the commercial and interact with the brand," says Jennifer Cooper, CEO of Mixercast. "Then they can create their ad, it gets circulated through the platform, and in two months, the winning spot gets to appear on 'The Tonight Show.' It's a complete, 360-degree campaign--instead of just running a 30-second spot, it turns into a two-month-long event." - Read the whole story...
Harley Targets Younger Consumer With Sub-Brand
by Karl Greenberg
[Automotive] The importance of the brand's mystique is reflected in the acronym for Harley-Davidson's national owners club--"HOG" (Harley-Davidson Owners Group). "But looking forward, that only takes you so far because Boomers are aging," notes IceOlogy's Wes Brown. "They have ridden that wave, but they can't ride it 'til it hits the shore." - Read the whole story...
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