Monday, April 28, 2008

Harvey's ABC's of Selling -2


Yesterday, I kicked off another series of tips. These are from Harvey Mackay. Each day I'll included the previous tips and add a new one. Here's Harvey:

The ABCs of Selling

By Harvey Mackay

Not long ago, I was listening as one of my grandchildren practiced his ABCs. He had a little picture book that helped him remember what the letters stood for, and he studied it intently, determined to be the first in his class to know all the letters and words. With his determination, I knew he would master the alphabet in no time at all.

As he worked, I started thinking about what those letters mean to me, after a lifetime in sales and years of helping young hopefuls get started in their careers. I didn't draw pictures, but these are the words my alphabet book would include:

Availability for your customers is essential, so they can reach you with questions, concerns or reorders.

Believe in yourself and your company, or find something else to sell.

We used to have a lady who never quite believed in the power of radio. Her background was newspaper. That's also where her heart was, and eventually she left us and went back to the ink and paper business.

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