Here's what expectant mom's are talking about. (Note: Prego Spaghetti Sauce did NOT make the top 10.)
Top 10 Brands That Get Most WOM*
1 Target
2 Wal-Mart
3 Verizon
4 AT&T/Cingular
5 Coke
6 Apple Computer
7 Pampers
8 Sprint/Nextel
9 Gerber
10 Pepsi
* Among new/expectant mothers
Source: Keller Fay Group
Brands Are Big Word-Of-Mouth Topics Among New Moms
by Karlene Lukovitz
[Research] As might be guessed, 64% have at least one conversation per day about children's products (versus 33% for total women and 25% for total public). But discussions go far beyond kid-oriented products/brands, finds the Keller Fay Group Pregnant women and new moms engage in one-third more WOM conversations per day than women in general or consumers as a whole, and almost two-thirds of their conversations include brand recommendations. - Read the whole story...
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