In this internet world of ours, a big challenge has been to find proof that advertising on the web works.
According to this report, the Auto Insurance industry has proof that it works.
But before you transfer all your marketing moola to the web and abandon the other media consider this. The best known Auto Insurance Companies that use the web, such as Progressive and Geico, also use traditional radio, TV & Print to build their brand and name recognition, so when a potential customer responds to a web ad, they already have an idea of who they are dealing with.
As they say, it's all in the mix.
Also, the internet is a great tool for comparison shopping. It isn't that great yet for building loyalty. That's where the Word of Mouth in the Web 2.0 ( Social Media), will come into play, if we can figure out how to harness it, saddle up and ride it out.
Here's the report from Mediapost:
Number of Auto Insurance Quotes Up 1/3 Last Year On The Web
Posted April 21st, 2008 by Jack LoechnercomScore recently released results of a study into the role search plays in the Online auto insurance market, showing that the number of search-referred quotes grew to 8.9 million in 2007, a 36-percent increase versus the previous year. This is particularly impressive when compared to the 15-percent overall growth in the number of online auto insurance quotes requested in 2007, concludes the report.
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