What do Cars, Readers & Viewers have in common? They are all in the news from Mediapost:
Study: TV Doesn't Deliver Bang For Carmakers' Buck TV stations could see tougher times if one research company's advice is heeded. BIGresearch, an Ohio-based consumer research company, says top automotive advertisers are spending too much on TV compared to the influence that TV has with its consumers. - Read the whole story...
'U.S. News' Slashes Rate Base, Frequency Call it a news-every-other-weekly. Delivering more bad news for the category, U.S. News & World Report is poised to cut its rate base from 2 million to 1.5 million, and reduce its frequency from 46 issues a year to 36. - Read the whole story...
CAB: Cable Up, Broadcast Down During And After Strike More TV viewing data shows that cable gained during the writers' strike--while the broadcast networks went in the other direction. The Cabletelevision Advertising Bureau said the combined 18-49 live-plus-seven-day ratings for ad-supported cable networks climbed to a 17.8 number during the strike from a 16.3 before the strike, while broadcasters went south to a 13.9 number from a 15.4 before the strike. - Read the whole story...
Monday, April 21, 2008
Cars, Readers & Viewers
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