Now hear this.....

RADAR: Radio Reaches 233 Million Listeners Weekly

NEW YORK -- December 10, 2007: Early results from Arbitron's upcoming RADAR 95 network-radio report show that radio reaches 233 million listeners every week, including 82 percent of all people 12 and older.

Radio reaches 95 percent of adults 18-49 with college degrees and household income of $50,000 or more, while RADAR's network-radio affiliates reach 86 percent of that group. RADAR networks also reach 85 percent of 25-54s with degrees and annual household income of $75,000 or more, and 84 percent of 12-17-year-old listeners.

The report continues, "RADAR Network affiliates have consistent delivery with reaching the key young and adult demographics that advertisers target: They reach 84 percent of adults 18-34 and 84 percent of aduts 25-54. They also reach 84 percent of adults 18-49."

Arbitron also notes that radio reaches 94 percent of 12-plus black non-Hispanic persons and 95 percent of 12-plus Hispanic persons every week.

The complete RADAR 95 report for the 56 RADAR-affiliated networks will be released December 17.

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