A crusade to rise above...

Too many commercials scream at you and me.....

Too many ads are full of empty meaningless words...

Too many people think that all you have to do is reach lots of people (and the message doesn't really matter)....

Too many ad agencies are using numbers to justify their jobs...

Too many businesses think that the internet is their savior.....

Too many creative folks, go for the creative, instead of results....

If you are offended by any of this, then I challenge you to examine why.

Yes, there is a place for creativity, the internet, reaching enough people, etc, etc, etc....

But, when you are done with your creation ask yourself this simple question:

Will this motivate me to do what it is supposed to do?

And if the answer is no, then stop and start again.

Rise Above...

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