Thursday, September 01, 2011

Thursday Night Marketing News from Mediapost

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Financial Services
by Tanya Irwin
American Express is a top-tier sponsor. Other sponsors in that category include Chase, JP Morgan, Citizen, IBM, Mercedes-Benz and Olympus. Esurance is a tier-two sponsor and are joined by Heineken, Polo by Ralph Lauren, United Airlines and Xerox. Tier-three sponsors include Adecco, Evian, Gatorade, Grey Goose, Moet & Chandon, Nabisco, The New York Times, Nirmal Lifestyle, Panasonic, ticketexchange, Tiffany & Co., Westin and Wilson. ...Read the whole story >>
by Karlene Lukovitz
The Center for Science in the Public Interest, the public health departments of five major cities and 110 local and national health groups are cooperating on a campaign to reduce consumption of soda and other sugary drinks. ...Read the whole story >>
by Sarah Mahoney
Bali Intimates is kicking off the latest in its efforts to link the department-store bra brand with fundraising efforts for the Breast Cancer Research Foundation, with a "Live Beautifully Daily" campaign. ...Read the whole story >>
by Karl Greenberg
Ford and Cambridge, Mass.-based car sharing network Zipcar, Inc. have inked a two-year deal that's a first for both companies. Ford will be Zipcar's largest university vehicle partner, a partnership that involves Zipcar's programs at more than 250 U.S. campuses. ...Read the whole story >>
by Sarah Mahoney
Today's grandparents aren't the thrifty geezers most marketers think they are, according to the latest research from Metropolitan Life. The majority are working-age Baby Boomers between 45 and 64, and they're spending lavishly on everything from new trikes to college tuition. ...Read the whole story >>
by Karl Greenberg
The campaign promoting the university on the new Longhorn Network and on broadcasts of UT games features footage of a video projection on UT Tower that spotlights famous alumni and uses 3D graphics to make the building look as if it is made of spinning blocks that fit together like puzzle pieces. ...Read the whole story >>

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