from Pat Mcgraw:
Posted: 05 Aug 2011 07:05 AM PDT
About 5-years ago, I purchased two baseball caps online. Both were minor league team caps and I purchased them from the each team’s website.
Both teams are located thousands of miles from where I live. The caps costs about $25 each, plus shipping, and they represent the one and only purchase I have ever made from either team.
Within a year, one team stopped sending me emails.
But today, I received yet another email from the other team. I get about 2-4 per month, depending on the time of year. And the content is typically pushing me to buy tickets to a game or merchandise from the store.
I haven’t unsubscribed because it’s easier to just delete the emails as they come in. I only occasionally scan them because I am hoping they might be sending me something that interests me versus pushing ticket sales and merchandise.
Sphere: Related Content
Anyway, here’s my point. When was the last time you cleaned your email list? Do you try to engage your readers in a conversation or do you just prefer to push your message on them over and over and over again? And, finally, what’s the definition of insanity?