Friday, September 02, 2011

Friday Night Marketing News from Mediapost

Click, read & enjoy the weekend:

by Karl Greenberg
Cadillac unveiled its new concept car, the Ciel (French for "sky"), in Pebble Beach last week and this week showed the resplendent cabriolet on the rooftop of a Chelsea studio. The car, whose design was inspired by the California Coast, has a long profile that belies that fact that it is actually shorter than the DTS, which will soon go away. ...Read the whole story >>
by Sarah Mahoney
Despite Hurricane Irene and plenty of gloomy economic headlines, back-to-school shoppers delivered good results to retailers in August. And some chains, including Costco, BJ's Wholesale Club and Limited Brands, even posted double-digit gains. ...Read the whole story >>
by Tanya Irwin
AAA forecasts that 31.5 million Americans will travel 50 miles or more this Labor Day holiday weekend and more of them are driving than flying. Airfares are on the rise, and for the first time this year, the overall number of holiday air travelers is expected to decline for a major travel holiday. ...Read the whole story >>
Financial Services
by Tanya Irwin
Following Amica Mutual in the rankings are Auto-Owners Insurance and Erie Insurance (in a tie), Cincinnati Insurance, State Farm, and American Family, respectively. USAA, an insurance provider open only to U.S. military personnel and their families and therefore not included in the rankings, also achieves a high level of customer satisfaction. ...Read the whole story >>

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