Wednesday, July 06, 2011

Wednesday Night Marketing News from Mediapost

Raise your hand if you knew that Wendy's and Arby's were jointly owned.

Put your hand down, because they aren't anymore. Details below:

by Karl Greenberg
Suzuki has more reason than ever to talk up its auto business here, as vehicles like the Kizashi sedan are no longer essentially Korean Daewoos built by GM. Marketing Daily caught up with Steve Younan, director of marketing for Suzuki's automotive division in the U.S., at the Meadowlands in New Jersey for the kick-off of the Suzuki Kicks road show. ...Read the whole story >>
by Aaron Baar
"In all of the surveys we've done, price comes in as the number one reason people don't buy 3DTVs,"'s Andrew Eisner tells Marketing Daily. "All things being equal, what we're saying is that consumers will go for [3DTVs], even if it's only for the odd movie or sporting event." ...Read the whole story >>
by Karlene Lukovitz
In one spot, "Something New," a woman prepares a meal with "perfectly seasoned," reduced-fat chicken sausage, as her inner voice reveals that the ulterior motive is creating the perfect moment in which to tell her husband that she's signed them up for dancing lessons. ...Read the whole story >>
by Karl Greenberg
A new study from YouGov BrandIndex says consumers are actually losing interest in domestic car brands, while luxury and international brand perception is improving despite shortages from the earthquake off the coast of the nation. ...Read the whole story >>
by Tanya Irwin
The new Wrist Blaster cup filled with an Alienade Slurpee beverage is modeled after the mysterious, glowing shackle that encircles the hero's wrist in the movie. The cup emanates a blue backlight with the flip of a switch. Retailing for $6.99, the collectible cup includes the first Slurpee fill-up. ...Read the whole story >>

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