Thursday, July 07, 2011

Thursday Night Marketing News from Mediapost

Click & Read...

I dare ya...

by Karlene Lukovitz
The brands' fans are already big on using social media to share their grilling passions and expertise, says Jill Pratt, VP marketing U.S. consumer products for McCormick & Co., adding that the new engagement activities may also "ignite a little friendly competition." ...Read the whole story >>
Financial Services
by Tanya Irwin
"We have found that many of our 25-49 married, tech savvy demographic are also tennis fans," Esurance vice president of marketing Darren Howard tells Marketing Daily. "The U.S. Open is the most watched tennis event in the world, and it's a fantastic venue to showcase the Esurance brand and reach our audience." ...Read the whole story >>
by Karl Greenberg
The one-year competition will have three entry periods, each of which focuses on one element of the Infiniti brand. For each, participants have to design an interior installation piece and/or digital artwork for a building facade that can be digital installations or sculptures, visual projections on Infiniti's buildings, 3D mapping experiments, or other new media works. ...Read the whole story >>
by Aaron Baar
In a television and online campaign, the company tells the stories of four notable African Americans it has dubbed "Iconic Achievers" and the ways in which they are going about changing the world. One video profiles singer, songwriter, author (and former model) Tyrese Gibson, telling the story of how he grew up in Watts, a section of Los Angeles. ...Read the whole story >>
by Karl Greenberg
A new study by TrueCar says the company still has its mojo. The study, which is based on purchase behavior of more than four million car buyers in 2009 and 2010, gave Scion, Mitsubishi and Mazda the nod as the auto brands with the highest concentration of under-27 buyers. ...Read the whole story >>

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