Friday, July 08, 2011

Friday Night Marketing News from Mediapost

Click, read & stay cool:

by Karl Greenberg
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at play, doing hip, athletic things and generally being cool. After all, pitch a vehicle to youth and you pitch it to everyone. Pitch it to grandpa and you might as well name it "Old's." ...Read the whole story >>
by Karlene Lukovitz
Various groups have now filed responses to the Food and Drug Administration's specific proposals (released in April) for implementing the new federal menu/vending labeling legislation - meaning that battle over how broadly the regulations will apply has now commenced. ...Read the whole story >>
by Tanya Irwin
"Annie's often works with like-minded companies to create great campaigns, but this is the first time we've launched a promotion that brings together four great brands," Aimee Sands, Annie's marketing director, tells Marketing Daily. "One of our goals is to raise awareness for the many wonderful eco-friendly options consumers can find on shelves today." ...Read the whole story >>
by Aaron Baar
Going into the back-to-school season, 77% of shoppers said they plan to spend the same or more than they did last year on back-to-school purchases, compared with 70% who said the same a year ago, Kantar Retail reports. At the same time, the International Council of Shopping Centers reported chain-store sales were up 5.5% compared with June 2010. ...Read the whole story >>
by Karl Greenberg
Aprilia U.S.A., the U.S. marketing arm of the Italian motorcycle and scooter company owned by Piaggio, has a video tribute to the space shuttle program and the last flight, which, weather permitting, will be on Friday. ...Read the whole story >>

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