Thursday, July 08, 2010

Thursday Night Marketing News from Mediapost

Click and read:

by Sarah Mahoney
When it comes to wooing Muslim Americans, U.S. marketers are pretty oblivious, leaving potential customers to scramble for product information on their own. Are Halal meals at Kentucky Fried Chicken Halal enough? How about Oreos? What's new at Forever 21 that is hot and modest? Is that mutual fund compliant with Shariah investment principles? ...Read the whole story >>
by Karlene Lukovitz
Veteran industry analyst Joseph Pawlak points out that unemployment rates are still near double digits, with no short-term turnaround expected. In fact, given how critical employment rates are to the health of the industry, June's lackluster figures make the current reading for the industry somewhat less optimistic than earlier this year. ...Read the whole story >>
by Aaron Baar
One ad shows teenage girls working together to build houses for Habitat for Humanity, while another depicts astronauts working on the International Space Station, with the notation that 22 of the nation's career astronauts have been Girl Scouts. A final ad features tennis star Venus Williams, touting not only her athletic prowess, but business sense and advocacy for equal pay. ...Read the whole story >>
by Karl Greenberg
"The Fiat dealer network will be appropriately sized to serve the market opportunity," said Peter Grady, VP of dealer network development and fleet at Chrysler. "Our vision is to establish a dealer network that will reflect and enhance the brand's reputation for innovation and fun, and will offer a unique, personalized customer experience." ...Read the whole story >>
by Tanya Irwin
It will be supported by national advertising, direct mail, digital marketing and public relations. National and Hispanic TV brand spots will begin airing in July and run through the end of August. Inclusion of the contest in Kohl's print advertising will start in mid-July and run throughout the voting period. ...Read the whole story >>

Sphere: Related Content

No comments: