Friday, July 09, 2010

Friday Night Marketing News from Mediapost

Click & Read:

by Aaron Baar
CMO Chris Craig says the overarching goal is to position the brand as a trusted (and entertaining) source of information, particularly for new parents. "Evenflo makes a wide variety of products that help make parenting easier. The idea is to extend that equity into discussions online," he says. "Our belief is if we can combine the education with the entertainment, we can increase the engagement." ...Read the whole story >>
by Sarah Mahoney
One bright spot was teen retailer Abercrombie & Fitch, which says same-store sales gained 9%, with sales at its Hollister unit climbing 7%. (That's especially good news, considering the trouble the chain has had in recent weeks, eliminating a bedbug infestation in two New York stores, which required temporarily closing a SoHo Hollister and an Abercrombie & Fitch at the South Street Seaport.) ...Read the whole story >>
by Karl Greenberg
The "Uncensored" effort, running through the summer, is unscripted commentary from people who saw the vehicles at mall tours and will test drive them for a month. They also will participate in a ride-and-drive tour later. The campaign starts this month and runs through summer. ...Read the whole story >>
by Karlene Lukovitz
Results of this first of regular, quarterly analytics benchmark reports from Unicast show beverage/spirits ads generating an average interaction rate of 8.62%. Other vertical ad categories with high interaction rates included retail (8.24%), TV entertainment (5.06%), advertising/marketing (3.9%), DVD/video entertainment (3.87%), and film entertainment (3.08%). ...Read the whole story >>
by Tanya Irwin
"The house party fits nicely into Verizon's FiOS marketing plan because its giving potential customers the opportunity to experience FiOS TV and the chance for existing customers to refer Verizon's services to these potential customers," Patricia Foster, director of marketing for Verizon, tells Marketing Daily. "Typically, people need to see things for themselves to believe in it." ...Read the whole story >>
by Karl Greenberg
A Chrysler spokesperson says the efforts will be backed with national advertising starting July 12 from each of the four brands. "Each will have its own advertising," he says. Dodge is calling its 60-day program "60-Day Test Drive"; Chrysler's is the "Regret-Free Purchase Pledge"; Dodge Ram is running a "60-Day Handshake." Jeep hasn't come up with a moniker yet. ...Read the whole story >>

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