Can a duck make insurance appeal to kids?
Financial Services
by Tanya Irwin The campaign also includes a "Toy Story 3"-themed paint scheme for the No. 99 Aflac Ford Fusion for the NASCAR race on June 20 in Sonoma, Calif. A sweepstakes will offer consumers a chance to win a trip to Hollywood, a VIP tour of Walt Disney Studio and a private screening of the winner's favorite Disney-Pixar film. ...Read the whole story >>
Retail
by Sarah Mahoney
The company announced another round of deep price rollbacks on 22 favorite foods and everyday items, slashing an additional 30% off these products, citing evidence that its core customer is still feeling pinched by the economy. Its research has found that mothers continue to worry about finances, with 75% searching for dollar-stretching deals. ...Read the whole story >>
Automotive
by Karl Greenberg A Chrysler spokesperson says Global Hue will work with the respective lead agencies of each division to translate the brand message to diversity markets. Though the agency is AOR for Jeep, its expertise is multicultural marketing. The agency also handles Bermuda tourism, the MGM Grand in Detroit, and multicultural efforts for FedEx, the U.S. Navy, Subway and Verizon, among others. ...Read the whole story >>
Food
by Karlene Lukovitz
In the latest move emphasizing that they're fully on board the anti-obesity movement formalized by First Lady Michelle Obama's "Let's Move!" initiative, major food and beverage manufacturers in the Healthy Weight Commitment Foundation (HWCF) have publicly pledged to slash a dramatic 1.5 trillion calories from their products by the end of 2015. ...Read the whole story >>
Electronics
by Aaron Baar "We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelsong, general manager of JVC Mobile Entertainment, tells Marketing Daily. "At the end of the day, driving around with your car stereo on is just fun." This year's campaign, which launches this week, features the All-American Rejects in a four-minute music video. ...Read the whole story >>
Research
by Karlene Lukovitz
One reason that the topic is getting more attention, and that more emotional appeals may be seen in the months ahead, is that the recovering economy may be making consumers less intent on focusing strictly on short-term value and more open to longer-term benefits or aspirations that lend themselves to more visceral messaging, noted ANA President/CEO Bob Liodice. ...Read the whole story >>
Automotive
by Karl Greenberg
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebook mavens who got early versions of the car. A series of humorous videos featuring the "Fiesta Agents" are running on Ford's microsite for Fiesta. Marketing Daily talks to Fiesta's Thomais Zaremba. ...Read the whole story >>
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