Friday, March 19, 2010

Friday Night Marketing News from Mediapost

I wouldn't be as concerned about the way Walmart continues to try and take over the world if they had as a corporate slogan, Don't Be Evil....

by Sarah Mahoney
Walmart's "target market is both the unbanked and underbanked population," Greg McBride, senior financial analyst at, tells Marketing Daily, "and that is also a growth segment, particularly with recent legislation that makes it more difficult for consumers with poor credit to get credit cards, and the potential for reduced availability of free checking. And that population seems poised to continue growing." ...Read the whole story >>
by Karlene Lukovitz
The agreement is included in the newly introduced Healthy, Hunger-Free Kids Act, which reauthorizes child nutrition programs. The bill would give the Secretary of Agriculture the authority to establish national nutrition standards for all foods sold on school campuses throughout the school day, including vending machines, school stores and à la carte items. ...Read the whole story >>
Financial Services
by Tanya Irwin
"People consume March Madness in different ways, and we want to meet consumers where they are in a unique way," Capital One's Marc Mentry tells Marketing Daily. "We'll be showing ads throughout the tournament for the TV viewing audience, while the Ivans offers branded entertainment that we believe will resonate with the hardcore sports enthusiast that tends to engage online." ...Read the whole story >>
by Sarah Mahoney
"Barnes & Noble has been run by the Riggios for a long time, and they are still obviously very much in charge," David A. Schick, managing director at Stifel Nicolaus, tells Marketing Daily, "but this is certainly a nod to some changes in the marketplace." ...Read the whole story >>
Cabo Wabo Tequila Rock 'n Rolls In Bars

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