Jim Meisenheimer wrote this last year about one of the most effective bearded guys in sales:
Billy Mays Sales Tips And
Selling Strategies
What can Billy Mays teach you about the art of selling?
In a word - lots!
He was called the King of infomercials. Why? Because he
was the King!
He sold more than $1 billion of products at an average
price of $19.95 which means he sold more than 50 million
products.
While most salespeople seem to blend in with their
competitive crowd, Billy Mays stood out from other corporate
"Spokesmen" and "Pitchmen."
When I watch the Billy Mays commercials I see salesmanship
on steroids.
He possessed some very unique qualities, which everyone
in sales, should take a closer look at.
Billy Mays died suddenly June 28, 2009 of apparent heart
failure. His commercials are still running which says
an awful lot about his sales effectiveness.
Here's what Billy Mays can teach you about the art of
selling:
1. He worked hard to develop a personal brand which
included always wearing a blue shirt with khaki pants.
Don't under estimate the value of your personal brand.
2. His personal branding included a black beard, his
unique voice and a boisterous presentation style.
3. He was passionate about his work - he really loved
what he was doing. You can't fake this, and that's why
it's so important for you to love the work you doing.
4. He exuded enthusiasm, energy and was extremely
animated during his infomercials. Sure he annoyed some
people with his exuberant selling style - but don't
forget his sales topped $1 billion.
5. He was a master at selling benefits for all the
products he sold. For example when talking about the
"Quick Chop" he said, "It has the power to chop nuts,
which you can use for toppings on ice cream Sundays."
I know for a fact most salespeople sell features not
benefits. If you watched 10 Billy Mays commercials you
would learn all you need to learn about selling your
product's benefits.
6. Amazingly he did all of his selling within a 1.5 minute
and 2 minute timeframe.
7. The price was always an affordable $19.95 or $19.99.
8. He always included a special bonus product to motivate
people to buy right now. How are you using special bonuses
and incentives to motivate your sales prospects and
customers to buy your products and services?
9. He did something else that was pure selling genius.
He always explains and shows what the product does and
how it works - leaving nothing to your imagination.
He used simple language and always seemed to talk directly
to the people watching his infomercials.
10. He was the PT Barnum of infomercials.
Why settle for mediocrity when you can become a selling
superstar. You don't have to do everything Billy Mays
did but you'd be foolish, in my opinion, to ignore
everything he did.
Usually people don't buy because they get excited about
the products you're selling, people buy because the sales
person is excited about the products he's selling.
This excitement is contagious. And this excitement
creates an advantage for you and oftentimes your
excitement is all the edge you need to make a difference
and close more sales.
Simply stated, Billy Mays made buying his products a
no-brainer for his customers.
He made things, everything, easier for his customers -
and you can too.
After reading about Billy Mays, are you motivated to
make some changes in your selling style?
Now's the time! The economy might be on the up tick and
it's the perfect time to consider doing the following:
Reinventing yourself, rebuid, reshape, rework, renew,
refresh and reconsider how you're selling.
If you're committed to making changes I might be able
to help you.
I'll give you 57 sales tips to reinvent and distinguish
yourself from your competition that you can use to rework
and revitalize your sales effort.
You don't have to spend any time wondering what you can
do - I've done all the work for you.
Now you can read or listen to my 57 sales tips, cherry
pick the ones you like, and start using them tomorrow.
Now of course this isn't for the doubting Thomas's and
the Nervous Nellies in the world.
Here's the problem for many salespeople. Let's say you've
been selling for 12 years. Let's also say you fall into
the trap of believing that 12 years add up to a lot of
experience.
Here's another way of looking at. You might have one
year of experience that's repeated 12 times. That's a
scary thought!
Unless you are a master of change and constantly chipping
away at all the things that don't work and constantly
on the lookout for new ideas, new sales tips, and new
selling strategies that you can adapt and adopt - you
just might not make it to the top of the sales ladder
you're climbing.
Billy Mays did it and I'm still a work in progress - and
how about you?
Take a look at this if you're serious about jumpstarting
your sales career and want to put a saddle on this
turning economy and ride it all the way back up again.
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