from Mediapost:
Retail
by Sarah Mahoney Safeway is betting that with gas prices rising, consumers will appreciate supporting local farmers without having to make an extra trip. The supermarket chain says its in-store campaign will feature a range of material, including "locally grown" maps that will show the location of key local farmers, "as well as point-of-sale material that will tell the story of Safeway's local farmers." ... Read the whole story > >
Regulation
by Karl Greenberg
"As long as it is a legal product, tobacco has to be regulated in a way that doesn't violate the First Amendment. Listen -- if Congress wants to ban tobacco products, you will hear not a word about it out of the ANA; that's not an issue for us. But if you have a legal product, you have to regulate it in legal ways. And we think this law goes way beyond that." ... Read the whole story > >
Beverages
by Karlene Lukovitz Launched last month and being supported by an integrated campaign, the Academy builds on the brand equity of the beer's two-year-old, tongue-in-cheek "Most Interesting Man" spokescharacter. The concept: Offering registrants advice on how to lead a more interesting life through online "coursework," including challenges and live satellite events. ... Read the whole story > >
Automotive
by Karl Greenberg
"The Camaro is new and joins efficiency with performance, so it tells a new story," says AutoPacific's Daniel Hall. It also resurrects the type of vehicle that can compete with Ford's own icon, Mustang. "Mustang has been around since '64, so this return of Camaro is an opportunity for GM to show they can make their own iconic vehicle that gets good fuel economy, performs well and looks great." ... Read the whole story > >
Financial Services
by Aaron Baar Because many of these users may hear of the product from a radio or print advertisement but may not remember all of the details, Beneficial has also started a search marketing effort (its first) "to complete the path to purchase," Hancock says. The bank has also launched a social marketing effort, with a Facebook fan page and Twitter feed. ... Read the whole story > >
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