From Mediapost:
Financial Services
by Karl Greenberg With the tag line "Accidents are Bad, but GEICO's Good," the ads talk about claim service with scenarios that mimic the insurer's four most frequently reported claims, the more common accidents. Kevin Thoem, senior art director at The Martin Agency, says the work is meant to complement, not replace, GEICO's several other campaigns. ... Read the whole story > >
Financial Services
by Tanya Irwin
The campaign is intended to establish BBVA Compass as the bank that helps customers through every stage of their life, listening and partnering with them to develop the best possible solution for their unique needs and particular situation. It will include TV, radio, online, out of home and print, in addition to a Hispanic marketing component. ... Read the whole story > >
Beverages
by Karlene Lukovitz PepsiCo Beverages Canada is using the social network site, which has a high concentration of Millennials, as the central platform for its current marketing campaign, and combining that with on-site engagement, reports Rob MacOdrum, marketing manager for the division. It will be the first product brand to have an event streamed live on Facebook. ... Read the whole story > >
Retail
by Sarah Mahoney
"The Facebook application is our way to get the word out to teens, so they can tag friends and get them involved, too," says a Staples spokesperson. The campaign also includes a sweepstakes, which will launch in early July, with winners traveling to New York to join Ciara at the backpack-stuffing event. ... Read the whole story > >
Packaged Goods
by Karl Greenberg The Center for Science in the Public Interest has said it will sue if the company continues touting selenium as potential prostate-cancer preventatives, arguing that Bayer claims in ads and product labels that "emerging research" suggests selenium has salubrious properties when it comes to prostate health are false. ... Read the whole story > >
Telecom
by Aaron Baar
According to research, broadband Internet adoption rates are up 15% in 2009, even as Americans cut back on other entertainment and communication services. Moreover, those who don't have it say that relevance to their daily lives is a bigger sticking point than cost. ... Read the whole story > >
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