Clickables from Mediapost:
Automotive
by Karl Greenberg It is the first time the automaker has marketed with the festival, the largest African-American music and culture event in the U.S. that regularly brings around a quarter of a million attendees to the Louisiana Superdome. Ford's participation includes celebrity events, vehicle ride and drives, and broadcasts, auto reveals, and seminar sponsorships. ... Read the whole story > >
Restaurants
by Tanya Irwin
Ten Famous Fans are creating grassroots Famous Dave's campaigns online. The Famous Fans will compete for prizes by designing their own "Make it Famous" campaigns using various social media tools such as Facebook, Twitter, YouTube, MySpace, Flickr and blogs to generate buzz and content around their experiences with Famous Dave's. ... Read the whole story > >
Technology
by Aaron Baar "The goal is really to inspire people to get creative and express themselves with Sharpie," says Sally Grimes, global VP of marketing. "It's really a change in the way we as marketers interact with our consumers. It's about what they think about us and celebrating the many loyal and passionate fans of Sharpie out there." ... Read the whole story > >
Retail
by Sarah Mahoney
The launch comes at an important time, with sales of beauty products -- once said to be recession-proof -- on the decline. Sales of women's fragrances fell 5% from 2007 to 2008, and men's sank 8%, according to a joint report from NPD Group and Information Resources Inc. ... Read the whole story > >
Spirits
by Karlene Lukovitz The campaign includes in-store displays, recipe shelf-talkers and window displays in select markets; sponsorships of upscale events such as the Aspen Food & Wine Classic; and an on-premise push to encourage bars and restaurants to include these (or similar) Patrón cocktails on their drink menus. ... Read the whole story > >
Automotive
by Karl Greenberg
A company spokesperson said Lexus, which is advertising during the show, receives verbal mentions at the end of each episode, and badging recognition in several shows. She said that Bravo is creating a custom webisode series featuring past contestants taking online viewers to personal points of interest in Los Angeles that have been rediscovered or reinvented. ... Read the whole story > >
Telecom
by Laurie Sullivan
The television ad highlighting Facebook ties into the campaign running on the social network site that began last week. The campaign also lets you gift a virtual Palm Pre to a friend, which shows up in live Facebook conversation feeds. It's the first time that Facebook has allowed one advertiser to dominate the first five ad impressions for every user. ... Read the whole story > >
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