Wednesday, April 22, 2009

Wednesday Night Marketing News

Got some fun stuff planned for Thursday on Collective Wisdom, but for now here's some clickables from Mediapost...

by Karlene Lukovitz
"The social media interns of today will be the CMOs of tomorrow, as social media becomes a fulcrum for communications strategies," predicts Reggie Bradford, CEO of social media services provider Vitrue, adding that if he were "20 again," he'd take the job even without pay. ... Read the whole story > >
by Karl Greenberg
The new ad campaign features singer/actress Zooey Deschanel, R&B singer Jazmine Sullivan, and country singer/musician Miranda Lambert, who each perform songs. The effort, via DDB New York, comprises new television commercials that began airing this month as well as print and Internet components. ... Read the whole story > >
by Aaron Baar
The campaign will also include print, out-of-home and point-of-purchase materials. A text messaging campaign -- to go along with the "Tex Message" idea presented in the ads -- is also forthcoming, says the Texaco brand manager. "It's a link that we want to make with the new language that young people are using right now. We are going to use this in other activities that will come soon." ... Read the whole story > >
Financial Services
by Les Luchter
But "the party appears over" for what Colloquy terms the "Golden Age of credit card reward programs." Growth in financial services rewards will slow down in coming years, Colloquy predicts, as a result of the dramatic increase already experienced, the banking crisis, the recession, possible regulatory changes, portfolio consolidation and card issuers exiting the business. ... Read the whole story > >
by Karl Greenberg
Coors' Keystone, A-B/InBev's Busch, and Miller Brewing Co.'s Milwaukee's Best and Icehouse demonstrate that longevity doesn't mean equity. The brands are so besmirched that the breweries should consider retiring them, says YouGovPolimetrix. The index, which tracks 30 beer brands, says that not only is the perception of those brands negative, but it is negative by a long shot. ... Read the whole story > >
by David Goetzl
Following other retailers, McDonald's is rolling out an in-restaurant network for 20 of its locations across the country, after starting late last year with two in a test mode. ... Read the whole story > >

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