New or Traditional Media?

I was at a lunch seminar a few days ago and one of the members on the panel mentioned websites as traditional media.

Which got me to thinking, how long does a media need to be around before it moves from NEW to TRADITIONAL?

Before you answer that question, look at this from the THINKing blog:

THINKing

Social Media Generates Leads For Mainstream Marketers

Posted: 22 Apr 2009 07:45 AM PDT

More mainstream marketers are jumping on the social media bandwagon. The Center for Media Research reports,

According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less.

The study further indicates that “64% of marketers are using social media for five hours or more each week, with 39% using it 10 or more hours weekly and 9.6% spending more than 20 hours each week with social media.”

Why the sudden surge? Because it is working.

More than 80 percent of the survey respondents say social media has generated exposure; 61 percent say it has increased traffic, subscribers, list; 48 percent say it has generated leads, and 35 percent say it has helped close sales.Small business owners are most likely to report positive benefits from using social media. Its low relative cost levels the playing field.

Twitter leads the way among marketers, with 86 percent saying they have tried it. Twitter now beats out the New York Times in terms of traffic. Today, there are 10 million users, a growth rate of more than 1,000 percent in the past year. If you are new to Twitter, here is a quick overview of how to get started.

Are you using social media effectively? Tell us about it.

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