Tuesday, April 21, 2009

Tuesday Night Marketing News

Clickables from Mediapost:

by Karl Greenberg
Whether Kia succeeds in wooing younger buyers is another question. Wes Brown, auto consultant with Iceology in L.A., says the company stands a chance both with the vehicle itself and with the quirky ad campaign, in which the Soul is posited as an escape from the hamster wheel. Literally. ... Read the whole story > >
by Aaron Baar
"We looked at many ways in which we could communicate the energy efficiency story tied to laser TV technology and Mitsubishi Digital Electronics America's (MDEA) LaserVue TV, and simultaneously impact as many people as possible. Online Social Networking made the most sense," says Nick Norton, senior manager of brand marketing. ... Read the whole story > >
by Karl Greenberg
Featuring singer/songwriter Jason Reeves, and musicians Brendan James and Amber Rubarth, the two-week tour of the California coastline is to raise awareness about global warming. For the tour, the three will ride Vespas up the California coast. They will eschew hotels for campgrounds. ... Read the whole story > >
by Sarah Mahoney
In fact, in a separate report, the credit agency takes its gloomy view one step further, and says it doesn't believe there are any bright spots in the retail sector: "We believe all the rated department stores will be challenged by weak consumer demand this year and that their operating margins will remain at historically low levels." ... Read the whole story > >
by Wayne Friedman
Athletic apparel company Puma has struck a major mobile marketing deal. It will air live telecasts of the current worldwide Volvo Ocean Race and its own Puma Ocean Racing Team. Some 3,000 different mobile handsets can access the site. ... Read the whole story > >

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